The Aim of the Workshop

To familiarize attendees with advertising and marketing to this large and wealthy demographic. Examples will techniques in France, Belgium, The Netherlands, Germany, Spain, The U.K., Asia, The United States, Canada, and Australia. There will be an open discussion section on The 50+ market in Turkey.

"Those who know only one country, know no country."
– Seymour Lipset, American Political Scientist, (1922-2006)

Attendees are encouraged to ask questions and contribute throughout the day.