Sessions

Opening Remarks: Baby Boomers are revolutionizing the second half of life, but they are not easy to categorize, nor are they easy targets for marketing. People over fifty are not ‘all the same’ – even in countries where the culture is homogenous:

 

• Universal traits and activities of people 50-70
• News Stories about Baby Boomers and Marketing around the world
• International Marketing Studies and Surveys

 

Session 1:

 

• The Older Brain
  • Older Brain Really May Be a Wiser Brain
  • Older Brains May Not Be So Small After All
  • Brains More Distracted, Not Slower with Age
  • Old Masters and Young Geniuses
  • Brain Games
• The We Generation vs. The Me Generation
• Designing for Older Eyes

 

Session 2:

 

Overview of marketing/advertising to the 50+ Market, including magazine print ads, television commercials, internet:

 

• U.K.
• France
• Germany
• The Netherlands
• Belgium

 

Session 3:

 

• Norway
• Spain
• The United States/Canada
• Australia
• Asia

 

Session 4:

 

Open discussion about marketing/advertising to the 50+ Demographic in Turkey

 

• How Turkey is perceived around the world
• How Turkish Baby Boomers are the same and/or different than other Boomers around the world
• Surveys and Statistics
• Examples of Advertising/Marketing to the 50+ Demographic
• Attendees are urged to bring and present any non-proprietary advertising/marketing material for critiques by all

 

Closing Remarks, Questions