Social Networking for Marketers - How to use Web 2.0 sites, including LinkedIn, Facebook, Twitter, blogs, and more in your marketing strategy

9.30 - 10.45 Networking and Relationships at the Intersection of Online and Offline - what to do offline and online networking have in common, and where do they differ? Jason will put social marketing into perspective so you can transfer what you do offline to the virtual space and create rich relationships, find prospects, identify evangelists, etc.
10.45 - 11.00 Coffee break

11.00 - 12.30 Blogging and Microblogging - learn about authenticity and listening, your voice, building community, getting readers, getting involvement, etc. Blogging is an excellent tool and strategy, but so many bloggers and companies just can't get it right. Learn how you can get it right in this session.

12.30 - 1.30 Lunch

1.30 - 2.15 Success Stories from Turkey

How should you determine your Internet marketing and PR strategies?

Many things have changed along with Internet

Is it possible to achieve results by conventional marketing and PR methods in the middle of this much change?

What you should do is to have your company keep pace with this change

2.15 - 3.30 Traditional Social Networking: Facebook, LinkedIn, etc - there are over 400,000 social network sites out there. Which should you join, and how do you participate? How can you broadcast your brand and message, and how do you engage with individuals? Learn how companies and individuals are using traditional social networking tools in their strategies, and what they are doing right and what they are doing wrong.

3.30 - 3.45 Coffee break

345 - 5.00 Guerrilla Social Networking - Yahoo Groups, other blogs, incorporating PR ideas into a social marketing strategy, and more. Learn how broad "social marketing" can be, and you'll walk away with ideas and techniques that you can implement today.

5.00 - 5.15 Q & A