Workshop Overview

If you cater to luxury clients, you know how difficult it is to get their attention. In this market, 80% of profits come from 20% of customers - or even less depending on how premium your product is. With such a small pool of high-value customers and so many competitors, is your marketing getting lost in the crowd? If you want to stand out, you have to understand the luxury customer: who they are, what they want, and how they want it.

This 2-day workshop will arm you with key insights about this audience. We'll show you how your marketing plan can become the cornerstone of customer loyalty. Learn from case studies of the most successful brands in the luxury industry: Louis Vuitton, Four Seasons, Estée Lauder, and Lexus, BMW, Citigroup to name a few. We'll explore how they use market research, segmentation strategy, and branded customer experiences to capture greater share of wallet from the luxury customer.

This workshop will teach you luxury-specific tools, tips and techniques to craft a marketing strategy that sets your brand apart and paves the way for profitable customer relationships. Competition in this area is fierce and this audience demands only the best of the best: if your brand isn't the leader, it's not in the running. 

Unique Features

• Applicable to both product & service-based B2C organisations
• Frameworks & tools developed specifically for the HNWI customer profile
• Essential do's & don'ts for serving this discerning segment
• Key metrics for assessing success
• How to achieve maximum profitability from your marketing programmes
• Hands-on session on developing your marketing plan
• Highly interactive & engaging